Data-driven guides, sharp takes, and post-mortems from the team building Brevv — and the founders, ghostwriters, and comms leads who teach us how LinkedIn actually works.
A calendar template, three voice rules, and the one Slack channel you should never give to your ghostwriter. Built from 4,000 founder weeks shipped through Brevv last quarter.
First-person beat plural-voice on every metric except one — and that one is the reason most exec accounts still sound like a press release. The data, the caveats, and the rewrite rule we now bake into the product.
The case for measuring the posts people save for later instead of the ones they like in passing — and why the LinkedIn algorithm is finally, quietly, agreeing with us.
The numbered list is dying. The micro-confession is having a moment. Here's the full taxonomy with hit rates.
Six questions, a timer, and a willingness to be a little embarrassed by your own first take. Better than any voice-clone onboarding we've shipped.
Everyone tells you to post Tuesday at 10. Our data says it's the worst slot in three time zones. The real answer is duller, and better.
A product decision that took a month of fights, three killed prototypes, and one very specific Slack message at 11:47 on a Sunday.
Twenty minutes with a Series-B ghostwriter who's been on retainer with three unicorns. On voice, ethics, and the prompt she'd never paste into ChatGPT.
Three template moves for the week you have to keep showing up while the product doesn't. They will not save the launch. They will save the year.
The half-life of a LinkedIn meme, measured across 200 cycles. By the time it's in your feed, the smart accounts have already pivoted.
A worksheet you can finish over a coffee. By the bottom of the page, you'll have a paragraph that sounds like you and nothing else. Steal it.
The faux-vulnerable trauma dump. The "agree?" tax. The Steve Jobs quote, again. A field guide to what to write instead — with the same hook energy, none of the cringe.